91 points MC995 39 minutes ago 46 comments

busymom0 32 minutes ago | parent

I am a small developer on iOS and the App Store Search ads are super frustrating. When users search for my exact app name, apple shoves 2 full screen ads on top of the search results. Sometimes, it's 1 search results sandwiched in between 2 ads which makes the user miss it because they scrolled past the ads.

Often these ads are entirely unrelated to what user is searching for. And small developers are being discouraged when big companies are spending millions in ads to rank above them.

boxed 24 minutes ago | parent

It's worse than that. App names must be unique, but if you search for the exact (unique!) name, the exact hit isn't even rated on top! I have the app "Bit" on the app store and you have to do quite a bit of scrolling, even if you don't count the ads.

busymom0 21 minutes ago | parent

Same problem here too. I have a game called "Unscramble!" and it's impossible to find it with that name. I have scrolled for many pages and can't find it. Meanwhile, many very old apps which haven't been updated in many years are showing in the results.

HumblyTossed 9 minutes ago | parent

when i am looking for a specific app on the App Store, I never use the app store to search. I search the web and look for a link to it on the app store. Mostly it's faster that way.

mikeyouse 23 minutes ago | parent

I've always found it crazy that if you search for a brand name / trademarked name that it's legal for the search provider to shove a bunch of vaguely related shit above the results unless that brand pays for ad placement to be the top result. Sure, fine, put whatever ad pays the most at the top of the search for "best iOS game" - but when someone searches "Wordle" - that you can't rely on Wordle being the top result is a indictment of the whole ad-supported internet. (Sub 'Claude' or 'Discord' or whatever other search term and it's the same issue)

fedeb95 28 minutes ago | parent

I have been a long time Android fan because of the tinkering you could do more easily than Apple. Then I started appreciating some of the design decisions behind especially iPhone, and it's been almost 7 years of iPhone usage.

Recently I am starting to question some of the design decisions. Most native apps are bloated with functionalities, most of the time useless. Ads pop up everywhere, even before persistence; iCloud and backups are clearly designed to make you pay, the free space is useless.

I am not that sure my next phone will be an iPhone.

I have tried a recent Mac, and the system isn't intuitive at all. The first time I used GNOME, it was a breeze. Not the same with the MacBook system.

boxed 25 minutes ago | parent

> I have tried a recent Mac, and the system isn't intuitive at all.

You mean it's not the same as Windows. I personally find Windows infuriating after having been a mac user for decades even though I started out on windows way back in the win3.1->win2k era. It's just different.

hnhg 23 minutes ago | parent

They are both infuriating, as a long-time user of both.

wombat-man 21 minutes ago | parent

yeah it took me years to get used to the nuances of MacOS after growing up with windows. Both are fine.

bee_rider 20 minutes ago | parent

>> I have tried a recent Mac, and the system isn't intuitive at all. The first time I used GNOME, it was a breeze. Not the same with the MacBook system.

> You mean it's not the same as Windows. I personally find Windows infuriating after having been a mac user for decades even though I started out on windows way back in the win3.1->win2k era. It's just different.

My first guess would be Linux. Although maybe they used Gnome as a one-off, liked it, and then switched to Windows for some reason.

RankingMember 22 minutes ago | parent

I followed the same progression and am also now contemplating going back to Android with my next phone. Cramming ads in Wallet, the way ads pop-in in YouTube, and the overall clumsiness of Liquid Glass have me really questioning whether the "just works" aspect of Apple's first-party cross-compatibility is worth it.

ryandrake 12 minutes ago | parent

Same here, I’ve gone from Apple fanboy to slowly dropping all of my Apple products as it becomes time for new purchases. They are just no longer looking at users like me. They keep focusing their efforts on things I don’t care about, while locking me out of control over my system more and more each macOS release. That and the fact that Apple and their third party application ecosystem abandons computers when they become a few years old… why bother fighting that?

The only thing in the Apple world I’ve become hopelessly dependent on is iMessage. It’s going to be painful to leave all those group chats. Everything else I use has a great Linux replacement.

2026 is finally going to be the Year Of The Linux Desktop for this former Apple user.

ulimn 20 minutes ago | parent

I am still rocking my M1 MacBook Air and performance-wise I have no complaints. Even doing heavy workload, it manages surprisingly well.

What I don't like is the direction MacOS is heading to. In my opinion, it always catered to the "casual" people UX-wise, but somehow I feel more and more that I, as a developer am just an afterthought.

On the other hand, I replaced Windows on my gaming PC and I keep thinking about buying a Laptop for Linux. I always had a sweet spot for KDE, but the amount of configuration it allows, while having nice defaults is such a nice experience after the Mac...

hansonkd 14 minutes ago | parent

I feel like Apple is always pushing the dev side forward in pretty awesome but small ways.

I’m super excited for containers. Yes they exist without Apple recreating them, but built in container runtime for the OS is developer forward thinking

ajross 7 minutes ago | parent

> I am still rocking my M1 MacBook Air and performance-wise I have no complaints.

Ah, but see, I'm rocking a vanilla Ubuntu install on a vanilla[1] Raptor Lake Dell I got used on eBay last summer for $220, and I too have no complaints.

"No complaints" is a great way to celebrate worthwhile hardware's value in the age of consumerism. It's death to a business who needs to sell stuff to survive. That M1 Air isn't booking revenue, and to be blunt Apple would have preferred its lifespan to be lower.

[1] Still has 16G though for VM and docker tinkering, something that is hard to get on Apple hardware without springing for a MBP.

OptionX 13 minutes ago | parent

IPhone users switching to android due to enshitification and android users switching to iPhone due to the locking down of third-party apps and if you're forced into a walled garden might as well go to brushed aluminum one.

Basically everyone is getting shafted.

kayson 8 minutes ago | parent

I'm the opposite. I started as a die hard iPhone fan, eventually switched to Android and never looked back. My wife has an iPhone and every time I use her phone I find myself wondering wtf their UX designers are thinking.

butlike 25 minutes ago | parent

It's a little disingenuous that I can't toggle notifications for Settings.app off in the Notifications section of Settings.

clcaev 22 minutes ago | parent

What are the free software alternative phones/tablets and how do we concentrate our support so at least one of them is successful?

toomuchtodo 17 minutes ago | parent

Reach out to Fulu, this should be a project.

https://www.fulu.org/contact-us

dathinab 10 minutes ago | parent

best bet is currently GrapheneOS and that is still Adroid and will likely have to fight an up-hill battle in coming years

there are some (decent & serious) Efforts to make Linux apps/UI tools phone format compatible

but for various reasons (mostly hardware) stuff like e.g. the Libre phone feel more like toys for enthusiast and very committed people then things a "average" person can just use.

The biggest problem in the future seems to be the regulatory capture/lobby induced "well meant but bad done" laws, wrt. to misguided device attestation laws which "happen" to in effect require you to have a Google Android or iPhone in practice even through that not actually being needed for the law to work.

tamimio 18 minutes ago | parent

This is not new, I remember seeing those for the whole year (till potential Apple care promotion expires) when you buy a new phone years ago, and yes, they stay for weeks or longer.

rjh29 18 minutes ago | parent

That's not a new thing. I bought my first apple product (an iPad) last year and the free trials and nagging to set up iCloud cause the Settings app to have a red dot all of the time.

bm3719 17 minutes ago | parent

My flip phone is a completely ad-free experience. I would recommend it for just that reason (among many, many other benefits).

With no channel for ads in your life, when you step into public spaces, you realize how much of our linguistic and visual spectrums are polluted by ads. The ad is always the same message too: "Buy this!" it screams as loud as it can, often trying to do so over the noise floor of other ads.

Remove ads from your life and behold the vistas of thought that open up, those previously drowned out by mindless noise.

hmokiguess 17 minutes ago | parent

The one I have is also lying to me, it says: "Activate iCloud Storage - An iCloud storage upgrade is ready to be used with your Apple Account "account@icloud.com". Continue"

I then click "Continue" and it's an upsell decoy, pay to upgrade.

I'm sorry but that message to me reads like I have been granted an upgrade not that I have been blessed with the opportunity to spend my money on more juice.

Really disappointed at this one, I like and use Apple, but this is off brand and has a really bad taste.

californical 17 minutes ago | parent

Yep, after being a huge Apple Maps advocate for years to family and friends, I have quit it completely after I got a pop up introducing new ads.

Mostly just using CoMaps now, or Google Maps if I need to look up business hours or get traffic info.

If Apple has ads too then I might as well just use Google for that stuff since at least it’s probably more correct…

kqp 15 minutes ago | parent

Relatedly, Apple finally kicked me off the quick update bandwagon with macOS/iOS 26, and I was surprised to learn that no, Apple does not let you just say no to updates. You get a permanent red badge that you can only dismiss by fully turning off system notifications, you get nagged literally thousands of times, and if any of those times you don’t repeat your rejection quickly enough, it overrides your non-consent and updates. That’s all with updates turned off. HN comment sections had led me to believe that consensual updates are a pro of Apple over Windows and an example of Apple’s class, but they don’t exist, the actual software is everything people lambast Windows for.

sda2 8 minutes ago | parent

I have a script to add an /etc/hosts entry for `127.0.0.1 gdmf.apple.com` and that seems to eliminate any nagging, just remove when it's time to update.

AnonC 15 minutes ago | parent

I doubt John Ternus will change direction anytime soon, since it will look like he’s reversing the plethora of eyesore ads that Tim Cook added over his tenure.

But the Apple with ads is not the Apple that had some taste and discernment in the past. For a long time I’ve visited the App Store’s app update page directly (tap and hold on App Store icon to see the context menu option). Anytime I inadvertently go to the App Store home page or the few times I search, it’s an ad filled disaster!

From this article

> repeatedly attempting to prod customers towards even more of the company’s products might seem cheap, even distasteful.

From a recent post by John Gruber:

> Steve Jobs in 2011: 'We Build Products That We Want for Ourselves, Too, and We Just Don't Want Ads' [1]

Looks like Tim Cook, John Ternus and Eddy Cue really enjoy being swamped with ads in their products. Will there soon be a time when Apple executives start carrying some other brand’s devices with them to avoid having a rotten experience?

[1]: We don’t want ads https://daringfireball.net/linked/2026/07/28/jobs-we-dont-wa...

api 14 minutes ago | parent

Ad revenue is bad revenue if you're going for the high end of the market. If it has ads, it's crap.

Apple has all but conquered the high end of the market, but that ad revenue... it's so tempting... soooo tempting... just one hit...

rapind 8 minutes ago | parent

Imagine spending $2k on a phone only to be presented with ads. Quick way to lose your luxury and loyal customers IMO.

On the flip side, imagine having another product mage for people who can afford $2k phones... well you'd probably pay a lot to advertise to that market.

I think trying to balance between these 2 is going to be tough, and your luxury market could evaporate if a significant competitor came along. I also think it's a real slippery slope to short term profits once you start taking ad revenue.

spottedmarley 12 minutes ago | parent

What are you talking about? Apple users love ads. Dial it up a notch, force users to only watch ads. They'll pay twice as much.

0gs 10 minutes ago | parent

the quotes around the word ads are pretty infuriating.

herpdyderp 10 minutes ago | parent

Is this a bigger problem on iOS 27? Should I continue to stay on 18?

karmakurtisaani 9 minutes ago | parent

It's just ao insane that a company that's sitting on a massive pile of cash and has been wildly profitable for decades still needs to do this. I suppose the valuation requires more growth, and they're out of good ideas.

xutopia 8 minutes ago | parent

I find it ironic that I am attempting to read an article that says what it says while 80% of the screen is ads and asking me to register to their notifications.

teekert 6 minutes ago | parent

I went to Apple to de-Google, 5 years in and I just went to GrapheneOS to de-Apple (and re-Google just a bit too much for comfort but ok).

The Appstore is a cesspool, and now these "ads".

Why does it always happen? I also bough Hue Lighting some years ago. It was all lean and nice, and now when open the app I almost always get an ad for some new light they want to sell me. So dirty, so cheap. Is it all just a race to the bottom? I just avoid the app and use Home Assistant now.

I'm on my Linux laptop now, being productive. It's so clean. Really still love it as much as ever.

cobolcomesback 5 minutes ago | parent

The amount of advertising that has permeated our lives is insane. It’s everywhere, and it’s just getting worse.

I use Apple for nearly everything I can. I have multiple iPhones, Apple TV, I use iCloud, I have multiple MacBooks, Apple Watch, AirPods, an iPad… and yet Apple still thinks that’s not enough. They still shove ads in my face to try and squeeze more out of me.

And it’s not just these products either. Advertising brain has taken hold everywhere. I’d say at least a third of my interactions with coworkers these days are them trying to pitch me to use their shitty vibe coded app.

Advertising is one of the root causes of how shitty every product is becoming.

colonwqbang 5 minutes ago | parent

The article then ends by displaying an ad for Apple products.