146 points kbyatnal 4 hours ago 77 comments

lukasschwab 1 hour ago | parent

Super slick buried Extend marketing

bolau 1 hour ago | parent

thank you!!

kbyatnal 1 hour ago | parent

we parsed all the theranos PDF filings with Extend (https://extend.ai/) and wanted a fun interactive way of visualizing them!

captn3m0 25 minutes ago | parent

Took me a while to figure out why, till I opened Safari read "document processing" and it clicked. Good job.

daemonologist 1 hour ago | parent

there's even an extend api key in there (invalid though, would've been cool if it did something special)

bbor 1 hour ago | parent

Ok I'm a pretty passionate anti-advertising advocate, but if advertising is gonna look like anything, it might as well be this!

bolau 1 hour ago | parent

thank you :)

ChrisMarshallNY 1 hour ago | parent

Someone posted this[0], a couple of days ago. It was an old marketing ploy for a company called Veracity.

[0] https://news.ycombinator.com/item?id=49932236

0xferruccio 1 hour ago | parent

this site is so slick great job! love how the email in the iphone works

kbyatnal 1 hour ago | parent

there's too many easter eggs to count, I didn't even realize that one existed

bolau 1 hour ago | parent

thank you :))

jingrey 1 hour ago | parent

woah this is such a throwback, made me oddly nostalgic. great fucking work

bolau 1 hour ago | parent

thank you!!

skrrtww 1 hour ago | parent

The page crashes instantly in Safari on iOS on an iPhone 13.

bolau 1 hour ago | parent

looking into it!

sgustard 1 hour ago | parent

Works great on my iPhone 13.

annoyingnoob 1 hour ago | parent

There is no way to run for the door.

FLeXMurphy 1 hour ago | parent

I love how incredibly vapid the emails and text messages are.

And by love I of course mean: I love, LOVE, LOVE, [repeat ad nauseam]

Nails on a chalkboard.

kokanee 1 hour ago | parent

Whoa. With a lidar scan of my house, a drone-captured point cloud of my neighborhood, and a backup of my icloud, I could create an immersive 3D snapshot of my life. And then what if other people did the same and we networked them together, so that we can actually interact in the snapshot. It'd be like second life except actually cloned from real lives. weird

lumost 1 hour ago | parent

I had a thought the other day that you could probably divide up the world into cubic miles and with a few thousand codex subscriptions make a high fidelity blender model of the entire world based on google maps, street view, and tagged location photos.

What would you do with a whole model of the world? I don't know, but it would be fun to walk a national park while I'm on the treadmill or basejump off of a realistic el capitan.

ethersteeds 53 minutes ago | parent

Bro just go outside

freecodeio 37 minutes ago | parent

no sorry have to keep in touch with agents

cavemandaveman 52 minutes ago | parent

Microsoft has done that to some extent with Flight Simulator using older machine learning techniques. Wouldn't call most of the world high fidelity yet but I'm sure they could get there with generative AI models. I'm also sure the anti-AI screeching in the gaming community would be heard for miles.

Would also make a great Zwift competitor (cycling app where you can hook up your stationary bike and race or ride on certain routes).

TrackerFF 1 hour ago | parent

If only google could use their AI to generate a wiremesh model out of their google maps streetview data, and make it public. And then another model to generate texture.

chihuahua 45 minutes ago | parent

You could pitch the idea to Zuck, see if he wants to burn $100b to try it out.

dijit 1 hour ago | parent

All I feel is that UI of MacOS and iOS is so inferior now than it was then... :\

Keyframe 1 hour ago | parent

only because it was. We peaked with skeuomorphism at the turn of millenium.

ivanjermakov 1 hour ago | parent

If only apps were opening in an instant, odd feeling of having it on random website but not have it natively.

Mizza 7 minutes ago | parent

Same, but for that generation of MacBook Air. Insane quality and value for the price. And you didn't have to wait 6 weeks to get them!

Although I bet Lizzie used a Pro..

ksd482 1 hour ago | parent

I finished the juice. Now what ?

LOL

Excellent work! All the best for the documentary launch!

bolau 1 hour ago | parent

thank you for the kind words!!

DonHopkins 28 minutes ago | parent

The juice was great. Now I have to pee. Where do I click? Can the machine analyze it?

regus 1 hour ago | parent

This is great, it reminds me of promotional websites from the Adobe Flash era. Ads were a lot more fun back then.

bolau 1 hour ago | parent

make ads fun again

bookofjoe 1 hour ago | parent

MAFA

rdiddly 1 hour ago | parent

Make Ads Fun & Interesting Again - MAFIA

RobRivera 1 hour ago | parent

They replaced the old space jam website with a boring href to a yt of the trailer :(

https://www.spacejam.com/

easton 1 hour ago | parent

It’s still there if you close that out: https://www.spacejam.com/1996/

baggachipz 1 hour ago | parent

In the "Notes" app on the iphone, there is a note which says "msg me on X". Back then, it was Twitter. Boy, I hope somebody got fired for that blunder.

bolau 1 hour ago | parent

good catch, i may need to find a new job soon

RobRivera 1 hour ago | parent

[Scoff, Scoff]

Sheeny96 50 minutes ago | parent

What are we to believe this is some sort of, snort heh* magic iPhone or something?

ibejoeb 36 minutes ago | parent

She was truly ahead of her time.

yawnxyz 21 minutes ago | parent

its still called twitter

(for some of us)

pazimzadeh 15 minutes ago | parent

I'd love to agree with you but that look like the site designer asking for feedback on his site

ksd482 1 hour ago | parent

Not that it matters or anyone cares, but it's so obvious Balwani was manipulating her emotionally. There are so many instances where he says "Love you", or "love" or "I am in love with your beauty", while she is more direct like "I love you", "I am in love with you" etc.

ambicapter 1 hour ago | parent

I don't see how either of your examples are necessarily more direct than the other?

ksd482 1 hour ago | parent

hmm..perhaps I was biased because I watched a couple of documentaries, a tv film and read the book by John Carreyrou "Bad Blood", so my eyes were primed to look for this pattern.

But he was definitely manipulative in this regard.

neom 1 hour ago | parent

Content marketing for a startup that does "Document infrastructure for agents". They want you to sign up for an event they're hosting in SF.

binlog 1 hour ago | parent

Feels like they are unintentionally marketing the new Elizabeth Holmes documentary rather than themselves.

RobRivera 54 minutes ago | parent

Llllllllllllol?

setsewerd 16 minutes ago | parent

Maybe creating the documentary was the most ambitious Nathan For You episode yet, and all simply to build publicity for this company.

Traubenfuchs 9 minutes ago | parent

Reddit is full of EH content lately, now this.

All of this must be a marketing campaign for the movie.

yakkomajuri 28 minutes ago | parent

I mean, fair play? I appreciate marketing that has effort involved, especially these days.

You do have to get your word out somehow

crossroadsguy 1 hour ago | parent

In my genearl observations of office desks/cubicles around me I have noticed that the only people with carefully stacked books, often more than one or two, were the ones who didn't really read.

ksd482 1 hour ago | parent

The reminders section is the second most entertaining bit after the messages. Look it up. It's hilarious!!!

bolau 1 hour ago | parent

yay i'm glad people are finding all the easter eggs!

episode0x01 1 hour ago | parent

Love the camera jump scare. Genius

bolau 1 hour ago | parent

i'm glad someone found it!!

binarymax 1 hour ago | parent

Burying the api key in notes on the laptop is a nice touch.

IncRnd 30 minutes ago | parent

I need to delete that key again. I keep recreating it with the same value, but nothing seems to work. I want to use this key with the value but in a way that nobody else knows the value. Sigh. Security is difficult.

l0c0b0x 1 hour ago | parent

Why do I have Nathan Fielder's look in my face (same when he was staring at as EH on the pilot), as I'm going through all the features on this site?

fakedang 55 minutes ago | parent

Hope you're lounging on somebody else's bed too, while you're doing that. :D

perarneng 1 hour ago | parent

I spent way to much time with that :-D

lisp2240 1 hour ago | parent

It's so strange to see this here. I remember when this site was nothing but foaming-at-the-mouth fawning adoration of Elizabeth Holmes long after her scams were exposed.

andybak 57 minutes ago | parent

My first memory of her being mentioned on this site was the dawning skepticism followed by the big expose. But it's possible I missed the fawning because it didn't sound as interesting

car 34 minutes ago | parent

I posted about them many years ago. Crazy how my gut feeling was more than vindicated.

https://news.ycombinator.com/item?id=6349349

next_xibalba 55 minutes ago | parent

Kinda cool, but also annoying that it's just backdoor marketing for a b2b SaaS company.

grimgrin 53 minutes ago | parent

This is inspired by jmail.world, which may have been inspired itself.

It is obviously not as interesting as jmail.world, but, give her time

kogasa240p 48 minutes ago | parent

As someone who only knows Theranos by the creepy lady and that they did some scam this is very interesting. Only critique is that it calls Twitter X, which isn't historically accurate.

EDIT: uhh I thought the movie signup thing was a gag, didn't know it was real. Sorry I guess.

flockonus 47 minutes ago | parent

It is a bit hilarious that most of the "apps" open faster in a fake desktop simulated inside the browser than it actually does natively on my Macbook Pro

*yes i know, not apples to apples.

karahime 44 minutes ago | parent

You know, for a single pretty rare case of fraud in tech, as opposed to the industries where fraud is common, this gets brought up an excessive amount a decade later.

lazyasciiart 23 minutes ago | parent

Tech? Not the health sector?

DonHopkins 39 minutes ago | parent

I took a photo on the iPhone of Elizabeth Holmes and myself hanging out smoking a joint together!

The share button let me download it.

DonHopkins 32 minutes ago | parent

Now do Epstein's Laptop!

freecodeio 30 minutes ago | parent

you can click on the drink to take a sip btw

robertlane0 28 minutes ago | parent

Might be the most tasteful ad I've seen in a hot minute, not bad at all.