YHK - yet another hacker news clone

Apple may have an iPhone 18 Pro demand problem

9 points raffael_de 2 hours ago 7 comments

xvxvx 1 hour ago | parent

There haven’t been any major reasons to upgrade in many years. What kept them afloat was their boutique branding, but people have less disposable income and sorry, having the cool new iPhone that looks and acts the exact same as the last 10 isn’t going to cut it anymore.

Thinner. Lighter. Slightly faster. More expensive. No one really cares. Their keynotes are monotonous, with long diatribes on how many oz they’ve shaved off hardware that no one can even notice during tests.

I’d advise them to innovate more but showing up with a VR headset and foldable phone many, many years after they’ve already been in the market shows they’re out of ideas.

Bluestein 1 hour ago | parent

Do we really really really need 20-something iterations of a product? At some point the Emperor's new clothes are going to really really show.-

altairprime 46 minutes ago | parent

I’d love if my blouses were on their twentieth iteration without decaying quality every year for two decades like the clothes market has done recently; so, yes, we absolutely can benefit from such investment. Uniqlo is the only instance I know of a new clothes retailer publishing release notes for their iterations, so I know it’s possible and profitable, but it’s just extraordinarily rare in any segment — whether the emperor’s phone, or the emperor’s clothes.

mahmoudhossam 47 minutes ago | parent

It's not a demand problem, it's a pricing problem.

illusive4080 43 minutes ago | parent

Simple: 17 Pro was near perfection and sold like hot cakes. People are not upgrading.

gruturo 27 minutes ago | parent

Honestly it may just be that lots of people - especially those with deep pockets - are going to buy the Duo instead. Not a mention in the article, maybe someone is short on Apple and could use a dip, so conveniently forgets a logical explanation.

joshstrange 21 minutes ago | parent

The iPhone 17's colors were 1000x better, but also until the 16th this is premature. Does the dip match the surge for the Duo or is the Duo a flop.

I've upgraded to every new Pro/Plus/S phone since the 3GS but didn't get the 18 Pro because I'm going to try the Duo. If I hate it I'll return it and go back to my Cosmic Orange 17 Pro. I can't tell you how much I've enjoyed that color, every previous phone of mine was "black".