194 points etothet 1 hour ago 232 comments
2OEH8eoCRo0 1 hour ago | parent
timpera 1 hour ago | parent
It's interesting that they consider that this product would be unusable without Siri AI. I've used a Google Nest Hub for years, and I don't think it needs AI to be useful?
WesolyKubeczek 1 hour ago | parent
maxsilver 1 hour ago | parent
Apple basically made a HomePod mini that is also a Skylight - https://myskylight.com/calendar - and it's even competitively priced.
They could turn off all AI (turn off all of Siri even) and this would be one of the best products in the market.
joshstrange 1 hour ago | parent
jawilson2 44 minutes ago | parent
10729287 1 hour ago | parent
233mhz 1 hour ago | parent
They might be perfectly useable but not profitable enough
joshstrange 1 hour ago | parent
fosron 46 minutes ago | parent
artisinal 37 minutes ago | parent
throw03172019 1 hour ago | parent
hagbard_c 1 hour ago | parent
alex_suzuki 1 hour ago | parent
that’s why, obviously!</s>
dmix 1 hour ago | parent
233mhz 1 hour ago | parent
klausa 1 hour ago | parent
iAMkenough 1 hour ago | parent
klausa 1 hour ago | parent
iAMkenough 41 minutes ago | parent
righthand 1 hour ago | parent
jon-wood 1 hour ago | parent
AlanYx 13 minutes ago | parent
233mhz 1 hour ago | parent
Make it shiny enough, give people an easy way to rationalise the purchase and they'll buy your shit.
sudofail 1 hour ago | parent
user43928 1 hour ago | parent
It seemed incredibly fake to me, and I couldn't identify a single interesting use case.
maidaman 1 hour ago | parent
mkirsten 1 hour ago | parent
jasode 1 hour ago | parent
One of the motivations is to have a "master controller and dashboard" for the (smart-) home that's conveniently always attached and connected to the house itself.
Consider that many houses already have wall-mounted control panels in the main hallway or kitchen for the burglar alarm or thermostat. Replace that with an all-in-one smarthome touchscreen that configures the same security system as well as everything else ... HVAC, lights, blinds, door cam video feed, etc.
Examples of that concept from other home automation companies such as Crestron, Savant, Control4, etc:
https://www.google.com/search?q=Crestron+home+touchscreen+ho...
https://www.google.com/search?q=Savant+touchscreen+home&tbm=...
https://www.google.com/search?q=Control4+touchscreen+home&tb...
Apple's product marketing pages for HomeView at the moment don't heavily promote the idea of customized programming for home automations (HomeKit API) to compete with Crestron/Savant but many observers think Apple wants to expand into that space. (https://www.apple.com/home-app/)
A lot of homeowners don't want to be locked in with Crestron/Savant. Yes, Apple is itself also a "walled garden" but it's a more palatable lock-in situation than the ridiculous re-programming fees that Crestron dealers charge for every little change.
sdgluck 1 hour ago | parent
jasode 53 minutes ago | parent
Sorry for not being clear. The Crestron/Savant panels are not typically purchases separately as 1 item. They're installed by certified system integrators as part of a larger package where they wire up the whole house (often new construction).
There have been rumblings and predictions that Apple could expand HomeKit's capabilities to eventually be a real alternative to Crestron/Savant. The previous iterations of HomePod and Apple TV acting as a home hub really wasn't a credible threat but a new product like HomeView is a step closer to the "professional smarthome automation" space. E.g. Apple offering a wall-mounted PoE option is evidence of that.
ex1fm3ta 1 hour ago | parent
pjmlp 1 hour ago | parent
pjmlp 1 hour ago | parent
bertili 1 hour ago | parent
joshstrange 1 hour ago | parent
speedgoose 1 hour ago | parent
Sure.
eugenekolo 1 hour ago | parent
Thinking if the RAM is good, this is a great jailbreak target with an A18 chip for only $299.
small_model 1 hour ago | parent
vincnetas 47 minutes ago | parent
albert_e 1 hour ago | parent
lotsofpulp 1 hour ago | parent
embedding-shape 1 hour ago | parent
> Usage limits may apply.
What a great way to start out, to openly flag that people shouldn't rely on it, as it can be pulled away from you without notice. Feels very atypical of Apple, are they starting to get short on cash or what's going on?
aslkalska 1 hour ago | parent
righthand 1 hour ago | parent
albert_e 1 hour ago | parent
joshstrange 1 hour ago | parent
santah 1 hour ago | parent
Otherwise looks like an ideal kitchen TV/Movie playback device.
mkirsten 1 hour ago | parent
santah 1 hour ago | parent
Again, dumbfounded they completely passed on this use-case ...
10729287 1 hour ago | parent
jon-wood 1 hour ago | parent
SomeonesAccount 54 minutes ago | parent
mciancia 43 minutes ago | parent
SomeonesAccount 30 minutes ago | parent
pjbk 1 hour ago | parent
juiceland 1 hour ago | parent
joshstrange 1 hour ago | parent
darkwater 1 hour ago | parent
joshstrange 1 hour ago | parent
buzzerbetrayed 47 minutes ago | parent
hbn 1 hour ago | parent
glenngillen 1 hour ago | parent
Apple doesn't typically have the same incentives. It could turn out to be the perfect timing to fill the vacuum Amazon is leaving.
Darwins_Toffees 1 hour ago | parent
xd1936 1 hour ago | parent
clickety_clack 1 hour ago | parent
dylan-m 1 hour ago | parent
noja 1 hour ago | parent
vessenes 1 hour ago | parent
I'm curious if this is intended to act as a matter hub -- right now a lot of that load is shouldered by an Apple TV 4K if you've got one. Anyway, apple's home automation story has been terrible for ten years, but this device makes me think they will make another serious run in the next five.
cogogo 1 hour ago | parent
Makes me even happier I just installed a red wall phone with an armored cable and signed up for ooma’s cheap plan. 911 access and we have no need for whitelisting. Always have outgoing and default to ringer off. Can turn it on (satisfying slider) if we are leaving the kids for a bit and they can have fun hanging up on any spam while we are out.
SomeonesAccount 1 hour ago | parent
wpm 1 hour ago | parent
cogogo 1 hour ago | parent
SomeonesAccount 52 minutes ago | parent
cmg 25 minutes ago | parent
noahjk 49 minutes ago | parent
sdcfgy 1 hour ago | parent
peddling-brink 48 minutes ago | parent
1984 would be if you had to carry a Internet connected camera around with you all the time. Brave new world would be if you had to carry around an entertainment device just to do your banking.
Ridiculous concepts..
dhsysusbsjsi 1 hour ago | parent
I’ve been with Apple since the first iPhone but I think I’m done. They have dropped the ball on AI. It’s late 2026 and my Opus 5.5 does all my coding and Siri still can’t find info and read back some basic info. Pathetic it’s like they’re not even trying any more.
joshstrange 1 hour ago | parent
An incredibly locked down device from a manufacturer with terrible track record for this category of device. Their Homepod line has been completely neglected, even with the Mini 2 announcement today it's clear Apple's heart's not in it.
Couple that with the LG trash they are pushing (again, because Apple doesn't care) and it's clear Apple's HomeKit endeavors are still just as dead as they were yesterday. They ceded the home wifi space at the worst possible time and instead of trying to rectify any of that, they ignored that space for over a decade.
mkirsten 1 hour ago | parent
In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.
Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.
Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.
I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.
joshstrange 1 hour ago | parent
All that said, HomeKit was announced 12 years ago and it pales in comparison to every other smart home ecosystem. Samsung probably has the best "off-the-shelf" unless you want to invite 10's of dubious Chinese wifi devices into your house and control them with Alexa (yes, I know it has other radios). Thread/Matter were supposed to improve this but I've yet to see that happen.
My decision to got all-in on Home Assistant looks better and better as time goes on. I can even re-export my devices to HomeKit if I hate myself.
I've done every song and dance required to try to hook my smart house devices into the Apple Ecosystem and it's complete trash. Even with HA having a much higher learning curve, I'd pick it every day over the buggy mess that is HomeKit. Oh, a gnat sneezed? I guess you need to re-setup your HomeKit network from scratch. And I hope you like the worst UI imaginable to configure your devices when you add them.
- Signed, someone who has, stupidly, tried to integrate with HomeKit on no less than 6 different occasions only to be burned and give up vowing to never waste my time again.... only to try again every year or two. HomeKit is like Lucy with the football, and I keep thinking "this time maybe it will work".
wpm 58 minutes ago | parent
joshstrange 51 minutes ago | parent
mkirsten 58 minutes ago | parent
joshstrange 52 minutes ago | parent
I recently tasked Claude with creating a vector floorplan of my house, then added icons for lights/fans/etc (Claude wrote a little tool where I could drag everything where it goes), and then set it up in HA so I can click on devices on the floorplan to toggle them. It's so cool.
Video of my HA dashboard: https://cs.joshstrange.com/8cFn6sbs
[0] TTS on my mac -> Claude Code, not via Alexa or other smart speaker
summermusic 1 hour ago | parent
esskay 1 hour ago | parent
ElFitz 1 hour ago | parent
But maybe that’s just me?
worldsavior 1 hour ago | parent
SomeonesAccount 1 hour ago | parent
baggy_trough 1 hour ago | parent
Brendinooo 1 hour ago | parent
Pricing is kind of in between those right?
r0fl 1 hour ago | parent
It was $2800 with tax and a keyboard!
Nothing wrong with iPads They are just expensive
This is $350 in Canada. Literally free compared to everything else Apple sells!
nevi-me 1 hour ago | parent
jpalawaga 19 minutes ago | parent
if they just rebuilt the same device newer, better, with all of the old capabilities, I'd probably buy one.
blondie9x 1 hour ago | parent
nsxwolf 1 hour ago | parent
busymom0 1 hour ago | parent
Brendinooo 1 hour ago | parent
I watched their video demo with the family getting ready in the morning: there are some interesting ideas here but imo if this doesn't get reasonably full access to the App Store then it's a no-go for me. Like: FaceTime while cooking, sure, but those calls tend to happen on Messenger and Snapchat for us. Music in the kitchen, sure, but I run Plexamp. My kids are always stealing my iPad to run the Toybox 3D printer; this would be a great thing for them to use.
And so on.
My house has a bunch of spots on the wall where an old intercom system used to live: it'd obviously be a budget buster to buy a bunch of these to fit in those slots but even if you did, you'd need Apple to provide an intercom solution (a la the Watch's Walkie-Talkie?) or you're...out of luck.
gyomu 1 hour ago | parent
Brendinooo 58 minutes ago | parent
Maybe it's a bet on LLMs/Siri AI as well: all of the not-iPhone devices become more useful if you can control them well with your voice.
I think people do feel some tension about staring at their phones all day and like the idea that the phone can stay in the pocket or on a desk while stuff like the Watch and maybe a HomeView or a HomePod could cover a lot of the little usages along the way. (I'm not sure people would ACTUALLY use them that way, but I could see it driving some sales.)
msdz 51 minutes ago | parent
That, plus the crowd who would want or like to hack on a device like this, or at least use a non-Apple app or service, is probably far outnumbered by people who don’t care what (and whose) software can run on their screen in the home as long as it looks nice and works well, which is typically the case for Apple.
EDC9599190 8 minutes ago | parent
Apple wants to design the best UI for everything and be the front-end to everything their users interact with.
Home automation is a good place to gain market share among their upper income clientele.
criddell 5 minutes ago | parent
notfried 51 minutes ago | parent
MichaelZuo 41 minutes ago | parent
But the requirement for everyone to have an ipad or iphone on 27.2 or later (for full functionality) seems more of a showstopper. I would have been in the market for one but haven’t even bothered to upgrade past iOS 18 yet.
dewey 37 minutes ago | parent
Gareth321 43 minutes ago | parent
10729287 5 minutes ago | parent
tokioyoyo 42 minutes ago | parent
yohannparis 40 minutes ago | parent
uptown 32 minutes ago | parent
baggy_trough 1 hour ago | parent
shantara 1 hour ago | parent
Aboutplants 1 hour ago | parent
postalcoder 1 hour ago | parent
r0fl 1 hour ago | parent
The Apple TV is the same price
iPhones and iPads are so expensive these days that this feels like a steal
I’m buying one for my parents and one for my in-laws for Christmas. Easy $300 gift that I know they won’t have.
I’m sure I’m not the only one who will have that idea
SomeonesAccount 1 hour ago | parent
a012 53 minutes ago | parent
llm_nerd 50 minutes ago | parent
This is a funny framing. For those who don't know, the Apple TV 4K debuted at $129 USD. Apple then slightly improved the remote and bumped the price up to $199 USD.
Now today they announced a marginal upgrade -- they added a microphone in the base unit and not just on-demanded toggled on the remote, such that it will always be listening, along with a slightly improved CPU -- and they pumped the price to $299 USD.
So sure, the Apple TV is the "same price", to basically universal derision because they took a successful product and decided to turn it into a shakedown.
And to the root post about how great of a success this will be, virtually an identical top-ranked comment happened in the Vision Pro release. I mean, every flopped product has someone doing the "wow I guess it's going to be a huge success" when people question the point.
a012 35 minutes ago | parent
artisinal 30 minutes ago | parent
gyomu 1 hour ago | parent
spiderfarmer 52 minutes ago | parent
robotshmobot 27 minutes ago | parent
afavour 50 minutes ago | parent
My only complaint is that a truly environmentally friendly company (like Apple claims to be!) would make this OS available for old iPads. I'm quite sure they're capable of running it (or at least a stripped down version thereof) and lots of people have old iPad Minis sitting around.
eddieroger 44 minutes ago | parent
etempleton 50 minutes ago | parent
1. No apps. This would be perfect for my kitchen but I like to watch videos, movies, tv shows while I cook. The aspect ratio is not ideal, but the fact it won't support third party apps means that is not an option. Maybe it will support Airplay video and I can cast from my phone?
2. No battery means it is stuck to the wall. They had to work around this limitation in their own (excellent) promo video by drilling a hole in the middle of their kitchen island. The device would have a lot more utility if it could be moved around a lot and then say in a base station like a Sonos Move.
adamesque 46 minutes ago | parent
"Additional apps. HomeView supports compatible third-party audio and video apps from your iPhone for a familiar experience across devices."
If I had to guess this would be kind of similar to the way CarPlay supports apps, but it's admittedly possible this just means "you can use AirPlay yaaaay".
etempleton 39 minutes ago | parent
chipotle_coyote 36 minutes ago | parent
As for the battery, this doesn't look like a kind of device that's intended to travel with you room to room---but I agree it would have been smart for them to give people the option.
etempleton 31 minutes ago | parent
The battery issue, I agree it is kind of a single room device, but I could see wanting to move it around the room I am in. If I am say, washing dishes versus cooking at the stove, versus doing prep work. Right now I move an iPad around with me in the kitchen. Also, for when there is a facetime call being able to best position it for what I am currently doing verus having to move to the device and face it.
jonhohle 11 minutes ago | parent
I think the aspect ratio makes sense for the form factor, recipes, FaceTime, music, etc. but it won’t be a very good video device.
groundzeros2015 7 minutes ago | parent
joewhale 45 minutes ago | parent
parasti 43 minutes ago | parent
artisinal 39 minutes ago | parent
mleo 34 minutes ago | parent
microtonal 23 minutes ago | parent
It looks like a nice device at a reasonable price. I looked at the video, but it doesn't solve any problems I have. We ban screens at the dinner table, it's for having attention for each other, not for screens. I never have to ask for a recipe for french toast, it's either in my head, or in cookbook, or written down on paper. The very rare number of cases someone loses their key, we can just look it up with Find My on the phone, it's such an irregular occurrence that it's not a hassle to find it with a phone. For random queries, phones with Siri can already listen, but the voice recognition or LLM fails on too many queries anyway not to be frustrating.
I could see it being useful as an additional control panel for the smart home, but Home Kit and the Home app are still pretty useless for the smart home. It can't even show a temperature graph or trend, let alone do many other things. So I would like a Home Assistant/Homey/whatever display (which would be possible if it supported apps).
I am sure this will sell plenty. It's an Apple device, people will just buy it for that reason, especially if it's not in the Apple Vision Pro price class. Will the get used a lot? Probably by a very small subset of people. Just like Siri doesn't get used a lot beyond setting timers when you are not in an English-speaking country, or even worse, use multiple languages in daily life. I am not in the US and most people I know never use Siri.
Aside from that most people seem to be more interested in digital detox than getting more pervasive tech in their lives.
odiroot 18 minutes ago | parent
charlesabarnes 5 minutes ago | parent
gyomu 1 hour ago | parent
Also completely locked out for 3rd party developers, needs your iPhone to do anything while offering very little reason to do things on it rather than on your phone… (the teenage girl texting on it rather than her phone in the intro video is totally unbelievable)
Hmm, really hard to figure out what they’re thinking on this besides “throw it on the wall and see if it sticks”, aka the HomePod & Apple TV strategy, which is not reassuring. I bought a couple HomePods early on, excited by the potential given how reliable my AirPods were, and they’ve been one of my most hated tech purchases. Super buggy, completely lagging behind in terms of basic features, and of course no fallback to use them as “dumb” wired speakers.
xd1936 1 hour ago | parent
kriz9 55 minutes ago | parent
buzzerbetrayed 52 minutes ago | parent
macintux 45 minutes ago | parent
geuis 47 minutes ago | parent
darkstar999 39 minutes ago | parent
longtimelistnr 39 minutes ago | parent
rolosa 38 minutes ago | parent
"Did you mean your device labeled "tv"?"
Yes Siri ffs that's literally the only device called "tv" I have
elpakal 5 minutes ago | parent
uptown 1 hour ago | parent
yesimahuman 57 minutes ago | parent
mkirsten 56 minutes ago | parent
SomeonesAccount 54 minutes ago | parent
SomeonesAccount 55 minutes ago | parent
gizajob 51 minutes ago | parent
SomeonesAccount 34 minutes ago | parent
SomeonesAccount 30 minutes ago | parent
gizajob 52 minutes ago | parent
rramon 52 minutes ago | parent
quantumwannabe 50 minutes ago | parent
esafak 49 minutes ago | parent
Sorry, I'm still learning.
Vaslo 49 minutes ago | parent
gedasss 48 minutes ago | parent
tomaskafka 46 minutes ago | parent
They somehow missed the memo that Sophia’s choice wasn’t an operating manual.
I mean, I’m single indie developer and I have a process to give a lifetime membership to people’s significant others (as Apple has nothing between “a single person” vs “a whole family”, and no option to give eg. discounted bundles for couples), so it doesn’t seem like a rocket science.
tomaskafka 44 minutes ago | parent
carlosjobim 45 minutes ago | parent
A video with how customers will use this in real life, alone in a room talking to a machine - would just look like somebody who needs to be taken to a mental asylum.
chromatin 45 minutes ago | parent
tantalor 45 minutes ago | parent
- Echo Show: 2017
- Nest Hub: 2018
- HomeView: 2026
The existing products have been through multiple generations and have differentiated into different sizes, features, and formats.classictraffic 25 minutes ago | parent
tantalor 20 minutes ago | parent
geuis 44 minutes ago | parent
peesem 44 minutes ago | parent
Invictus0 43 minutes ago | parent
mleo 42 minutes ago | parent
I stopped using the smart home features of echo since it was too cumbersome to go in and readjust all devices for use by one thing or troubleshooting when there was problems. HomeKit is visible across 20 devices used by a family of 5 and made sense to expose all my devices through it.
I just vibe coded the UI and backend services for a 10 inch, soon to be wall mounted, raspberry pi panel integrated with HomeSeer and UniFi. It switches to the door camera automatically when motion is detected. I added a status screen with important items such as state of door locks, washer, dryer, dishwasher and litter boxes. Very bespoke to my house and family. I will have to see what the ongoing cost of maintenance is of my panel vs HomeView device.
mmmlinux 39 minutes ago | parent
BonoboIO 37 minutes ago | parent
vintagedave 34 minutes ago | parent
alicelik1980 30 minutes ago | parent
elohimus 24 minutes ago | parent
nerdjon 14 minutes ago | parent
The Home app launched in 2016 (HomeKit in 2014).
The Health app launched in 2014. Both apps meant to work with third party devices/apps and act as a hub of information.
browningstreet 23 minutes ago | parent
nerdjon 22 minutes ago | parent
I would want to hear what the sound is like but it seems like it could be a good replacement for my OG HomePods while adding some new features, even if the screen is minimally useful.
I am a bit sad that it seems like it isnt using anything the video apple put out about https://machinelearning.apple.com/research/elegnt-expressive...
I would love to see them open up an app store for this, or even if it is apps tied to your phone like the Apple Watch.
harrouet 19 minutes ago | parent
The entry ticket is cheap, then you'll probably pay to extend your system.
nerdjon 12 minutes ago | parent
criddell 12 minutes ago | parent
Is this going to work like the Apple TV device? On that you have to pick a user when it starts but then when you open an app like Hulu, you have to pick a user there as well. Why doesn't the Apple TV tell Hulu what profile to use?
Worse, if you open Spotify it just starts with the last user that authenticated so I never know who's account I'm vandalizing as I listen to stuff and star songs as favorites.
Unless they've figured out the multi-user stuff, maybe it would be better to just create a famliy devices Apple ID and use that for shared devices?
harrouet 20 minutes ago | parent
- a Home Hub to connect and drive the accessories and Airplay devices in your house
- a UI to support the user experience
I believe that e.g. an AppleTV is already a Home Hub, and the Home app on your iPhone / iPad gives you control over it.
So the value is in the integration and the multi-user support.
sajithdilshan 19 minutes ago | parent
Also the most unrealistic part about the intro video by apple for this was that not a single person in the kitchen was on their phone and was waiting their turn to use this thing. Do iPhones doesn't exists on the universe where they filmed that ad?
EDC9599190 12 minutes ago | parent
https://en.wikipedia.org/wiki/IMac_G4
But seriously, how cool would it be if V2 of this product had mesh wifi and/or could be used in bridge mode?
pbrum 11 minutes ago | parent
seemaze 8 minutes ago | parent